Resnick Fall 2026 Book

Understanding Understanding the the 4 Tiers 4 Tiers of Cigarettes of Cigarettes the 4 Tiers The U.S. cigarette market is segmented into four tiers by price, marketing support and who makes them. Premium, Branded Discount and Discount come from the four majors: Philip Morris USA (Altria), Reynolds American (BAT), ITG Brands (Imperial) and Japan Tobacco. Fourth tier is the lowest-priced shelf, made by smaller regional manufacturers with minimal marketing, often using lower-cost leaf with higher stem content. OFFER CUSTOMERS ALL TIERS

SOME TIER BY TIER EXAMPLES OF WHAT RESNICK CARRIES

Benson & Hedges Merit

Virginia Slims

PM Marlboro Parliament

1 Premium Full marketing support, highest price. Still nearly four of every five packs sold.

American Spirit

Camel

Newport Menthol

Capri

Carlton Dunhill

RJR

Kent

Misty More Now Tareyton True Vantage

USA Gold

Salem

ITG Winston Kool

Eve Export A

JTI

2 Branded Discount Big-name savings lines from the majors. Familiar brands, a step down in price.

PM L&M Marlboro Cowboy

Pall Mall

RJR Newport Non-Menthol

Liggett USA Pyramid

JTI

PM Basic

3 Discount

Pall Mall Select

RJR Lucky Strike Doral

Sonoma Winston Select

ITG Maverick Kool Black Montclair

Lower-priced lines from the majors with lighter marketing behind them.

Eagle Wave

JTI

Other Chunghwa

4 Super Discount

ITG Crown Malibu

LD Montego Wings

JTI

Lowest shelf price, regional makers, minimal marketing.

Other 24/7 305 Seneca

Cover Every Tier!

Price-sensitive smokers are trading down, not walking away. See full cigarette listing in the back of the catalog, or check our Mobile App.

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For retailer use